Revenue moves at the speed of redlines.
Enterprise deals rarely die over missing features. They stall in paper. What you need is a contract stack your sales team can run at deal speed, on terms you can actually honor.
- 1
The MSA came back with 61 tracked changes and a note that says "standard for us."
- 2
The customer wants AI-output indemnification "like Microsoft's." Your model vendor gives you nothing like Microsoft's.
- 3
Every deal waits on one person to read every contract. That person is also running the company.
The enterprise packet
MSA, order form, DPA, security exhibit, AI addendum, subprocessor list, insurance certificate. We read all of it as one system, because that is how your counterparty's lawyer reads it. The terms have to agree with each other and with what you actually ship, and most stacks we inherit fail at least one of those tests.
The clauses that decide the deal
Liability caps and the carve-outs that hollow them out. Indemnities, especially AI-output indemnity, where the market's expectations were set by vendors whose protections don't reach you. Data use and training rights. Subprocessor flow-down. Service levels you can still meet during a bad week. We negotiate from a written position, so everyone knows in advance what we hold, what we trade, and what comes back to you.
Playbooks your team can run
Standard positions, fallbacks approved in advance, and turnaround commitments your sales team can plan around. A pre-approved DPA on its own has been shown to cut EU enterprise negotiation from four to eight weeks down to one or two. The goal is fewer contracts that need us at all, which we know is an odd thing for a law firm to want.
The flow-down rule
You can only promise a customer what your own vendors promised you, or what your insurer will cover. Both ends are moving right now: generative-AI exclusions are appearing in standard insurance forms, and vendor copyright shields exclude more than they cover. So before you sign an indemnity, we check both ends of it. An indemnity you can't honor is a time bomb with your signature on it.
If a deal turns into a dispute, we manage the escalation and bring in litigation counsel if it comes to that. And when a template you already have is genuinely fine, and some of them are, we tell you that instead of billing you to rediscover it.
Fifteen minutes. No pitch.
You talk, we diagnose. You leave with the two or three exposures worth addressing first, along with a straight answer on whether you need counsel now, including "not yet."